Choosing a domain name can be a frustrating process especially if all the names you select, have already been taken by others. Do not despair. There’s always a solution for every problem.
There are two ways you can take to get the ideal domain name for your web site.
- Be creative and choose a unique name, or
- Get a domain registrar to pick the right one for you.
Both ways are good and can achieve the desired results. However, it’s also advisable to have a general idea on the important factors that contribute to a good domain name. You could keep these in mind when finalizing your domain name.
- Short and Catchy: Most people will not remember long domain names. A short one is easily remembered even if it sometimes has no relation to your web site. A typical example is google.com. It’s not only short but also catchy. No wonder they are so popular! Short names also make reading and typing simpler for people.
- Readable and Pronounceable: Domain names should be easily readable. A web site like Vcanmakeyrmonigrow4u.com may make sense to you but not to those who are reading it for the first time. Likewise, b2owut.com might seem unique but people are not going to be able to pronounce it easily. This can affect your web site popularity. Such a combination of words can also be difficult to remember.
- Meaningful and Distinct: A meaningful domain name is one that gives people a clue to your line of business. For instance, a domain name like premiershoes.com would instantly indicate that you are in the shoe business. A relevant domain name that can easily be associated with the content of your web site makes it easily remembered when keyword searches are carried out.
- Unambiguous Spellings: There are the plus and minus points when using hyphens, trendy spellings and numbers in your domain name. Hyphenated words are helpful for search engine keyword searches but not when you’ve got to verbally spell it out to a customer over the phone. For instance, how would you spell out a web site like ‘money-maker.com’? You would probably say, ‘moneydashmaker.com’ which is how your customer may take it down (i.e. with the ‘dash’ in between). The same goes for trendy names such as kidzwearz.com and names like gifts4u.com that have a number in between. All these ‘gimmicks’ could land your customer in a competitor’s web site instead!
It makes a lot of sense to have a domain name that is short, easily associated with your company or product and spelt the right way. Getting all three right can be quite a challenging proposition considering the zillions of domain names that have already been taken.
You can also seek professional help from a domain name registrar or a web host. A professional web host can guide you to get the most appropriate domain name best suited for your business. They can even offer you a web site hosting package with free domain name!
This would free up some time for you to focus on Search Engine Optimization, which plays a key role in driving traffic to your web site and is essential for the survival of your online business.